What gets the media interested in academic research stories
The next time you want to frustrate editors, pick up the phone and take 10 minutes to describe – in detail – your latest research or commercialization project. For the clincher? Use these exact words:...
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A VC explains in painful detail why commercializing research is so hard
Last week I had lunch with Andrew J. Pulkrabek, executive director for 43North. Launched just a few months ago, 43North is a business plan competition that will give out a total of US$5million in...
View ArticleMarch 26, 1pm EDT Online Panel: Commercializing your research as a Startup
If you’ve decided the startup route is the one you are most interested in, what are the questions you need to get answered next? For example, how do you protect your IP? How do you structure your...
View ArticleMarch 27, 1pm EDT: Online panel for researchers on licensing
You’ve decided that creating a startup is not for you, but you have found interest in the technology you’ve developed through your research. How you do now license your IP? What are the contractual...
View ArticleMedia training for researchers: Crafting the commercialization message
A reporter or broadcast producer just emailed and wants to cover your story, or interview you as an expert source. Are you ready? For many academics, new entrepreneurs and researchers, speaking to the...
View ArticleThe commercialization story: Write what the general public will read
Back when Douglas Hofstadter was a young graduate student, he sat down to write a straight-thinking, down-to-earth book brimming with analogies, stories and even humour, for a general audience. Surely...
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Where innovators should aim in a ‘winner take all’ market
Companies could learn much about innovation from the Spanish general, Hernan Cortes. In 1518, Cortes was instructed to sail to Mexico and overthrow the Aztec empire. According to the story, he...
View ArticleThe must-dos for researchers who see their future in a startup
If commercialization is a journey academic researchers are afraid to take, it may help to offer some expert guides to start them off right. Earlier this week CommerceLab hosted a Google Hangout session...
View ArticleThe IP licensing labyrinth, and how researchers can find their way out
To startup or to license? That is the question for many researchers considering their commercialization strategy. Last week, CommerceLab hosted a Google Hangout that brought together a panel of experts...
View ArticleThe biggest potential win in Canada’s new digital economy strategy could be...
Its 26 pages should be short enough for anyone to read it in its entirety, but the parts of Industry Canada’s digital strategy document that deal with commercialization will probably be ones that...
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